The Business Startup Program

Investment: $660

From Idea to Launch — With a Clear Plan, Accountability & Support

You don't need another course telling you everything you could do. You need to know what to do next. The Business Startup Program is a practical, hands-on 6-week program designed to help you take your business from idea to setup and launch — without the overwhelm.

I'll help you understand what needs to happen, break it into manageable steps and hold you accountable while you build your own business. I won't do it for you. I'll teach you how to do it, guide you through the process and make sure you keep moving forward. Because ultimately, I don't just want you to start a business. I want you to know how to run one.

step 1

Free 15-minute Discovery Call

Before joining the program, we'll have a free 15-minute Discovery Call.

We'll briefly discuss:

  • Your business idea

  • Where you're currently at

  • What you've already completed

  • What's stopping you from moving forward

  • What you'd like to achieve

  • Whether the Business Startup Program is the right fit for you

If we're a good fit and you're ready to move forward, we'll book your first Business Strategy Session.

step 2

60-minute Business Strategy Session

This is where we get clear on exactly what you're building.

Before I give you a checklist or tell you what to do next, I want to understand your business. During this 60-minute session we'll work through:

  • Your business idea

  • Your product or service

  • Your ideal customer

  • The problem you're solving

  • Your offer

  • Pricing

  • Your launch goal

  • Your short-term revenue goals

  • Your longer-term vision

  • Your current skills and resources

  • What you've already completed

  • What still needs to be done

  • How the business will make money

  • Your biggest roadblocks

From here, I'll create the roadmap we'll work through together over the next six weeks.

How The 6-week Program Works

45-Minute 1:1
Business Call

We'll review what you've completed, work through any roadblocks and determine what needs to happen next.

Every week you'll receive

Your Next 3 Moves

Instead of giving you an enormous list of things to do, we'll identify the three most important actions that will move your business forward that week.

Accountability
Check-Ins

I'll check in with you between sessions to make sure you're actually implementing what we've discussed.

You'll tell me whether each task is

Done — Stuck — Not Started

If you're stuck, we'll work out why. If you're overwhelmed, we'll simplify it. If you're procrastinating, I'll hold you accountable. And if you've finished everything, we'll move onto the next step.

The Outline

  • Before worrying about websites, logos and Instagram accounts, we need to make sure the actual business makes sense. We'll work through:

    • Your business concept

    • Your offer

    • Products and/or services

    • Ideal customer

    • Customer problem

    • Pricing

    • Revenue model

    • Initial revenue target

    • Competitor research

    • Basic business structure considerations

    • Your first 90-day business goal

    You finish week 1 knowing what you're selling, who you're selling it to, why they'll buy it, what you'll charge and how the business will make money.

  • Now we build the administrative foundations of the business. Depending on your business, this may include:

    • Choosing your business structure

    • ABN registration

    • Business name registration

    • Domain registration

    • Business email setup

    • Business banking

    • Basic bookkeeping considerations

    • Required registrations

    • Basic insurance considerations

    • Identifying when professional accounting or legal advice may be required

    You complete the registrations yourself.

    The goal is for you to understand your own business from day one.

  • Now we turn the idea into something people can recognise. We'll establish your basic brand direction, including:

    • Brand personality

    • Positioning

    • Brand values

    • Colours

    • Fonts

    • Logo direction

    • Photography style

    • Visual inspiration

    • Brand mood board

    • Basic messaging

    • Social media identity

    You don't need to spend thousands of dollars creating the perfect brand before you've made your first sale.

    You need something clear, consistent and appropriate for the customer you're trying to attract.

    If professional graphic design is required, I'll help you create a clear design brief and point you towards appropriate designers.

    You engage and manage the designer directly.

  • Now we make it possible for people to find you. We'll work through:

    • Website requirements

    • Choosing an appropriate website platform

    • Website structure

    • Homepage

    • About page

    • Services/products

    • Contact page

    • Booking or purchasing process

    • Calls to action

    • Social media profiles

    • Business bios

    • Contact information

    • Customer enquiry process

    If you need a professional website developer, I'll help you understand what to ask for and how to brief them.

    I won't build the website for you.

    The objective is for you to understand what your website needs to achieve so you can confidently manage the project.

  • A business isn't a business until somebody buys something.

    This week is about getting you ready to find your first customers. We'll work through:

    • Your customer journey

    • Lead generation

    • Launch offer

    • Sales messaging

    • Social media content

    • Initial outreach

    • Referral opportunities

    • Networking opportunities

    • Local marketing where relevant

    • Your first 5–10 customer strategy

    • Follow-up process

    We'll identify the simplest ways to start generating attention and enquiries without trying to do everything at once.

  • It's time to move from setting up your business to actually running it. We'll review:

    • What's complete

    • What's still outstanding

    • Your launch strategy

    • Your first customers

    • Sales activity

    • Weekly revenue targets

    • Basic KPIs

    • Marketing activity

    • Your weekly CEO/business routine

    • Your next 30-day growth plan

    You'll leave the program with a functioning business foundation and, importantly, a clear understanding of what you need to do next.

  • I will:

    • Help you create a clear business roadmap

    • Break the process into manageable steps

    • Give you your next actions

    • Provide checklists and resources

    • Review your progress

    • Give feedback

    • Help you troubleshoot problems

    • Help you make business decisions

    • Keep you accountable

    • Challenge procrastination

    • Help you simplify when you're overwhelmed

    • Support you through the startup process

  • I won't:

    • Register your business for you

    • Apply for your ABN

    • Build your website

    • Design your logo

    • Manage your social media

    • Create every piece of content

    • Run your administration

    • Act as your VA

    • Provide legal, tax or accounting advice

    • Build your business while you watch

    This is your business.

    My role is to give you the structure, guidance, accountability and support to build it yourself.

Mindset and Self-leadership

Starting a business isn't only a practical challenge. There will be moments when you question yourself. You might procrastinate.

Compare yourself to other businesses. Feel overwhelmed. Wonder whether you're qualified enough. Want everything perfect before anyone sees it. Or convince yourself you're "not ready yet."

Throughout the program I'll give you practical mindset and self-leadership prompts to help you keep moving when those moments happen.

Because knowing what to do is only half of business. You also have to become the person willing to do it.

Your $600 Investment Includes

  • Accountability check-ins

  • Startup checklists and resources

  • Mindset and self-leadership prompts

  • Ongoing support throughout the 6-week program

  • 30-day growth plan at completion

  • Free 15-minute Discovery Call

  • 60-minute Business Strategy Session

  • 6 × 45-minute Weekly 1:1 Calls

  • Personalised Startup Roadmap

  • Weekly Next 3 Moves

Ready to start?

You don't need to know everything before you start a business. You don't need to have every detail figured out. And you definitely don't need to wait until you feel completely ready. You need an idea, a plan and the willingness to take the next step.

Book your free 15-minute Discovery Call and let's work out what your next step is.

Book Your Discovery Call